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    Hometech vs. Ecoline Windows: Why What They Say About Us is BULL

    Apr 21, 2016

    Mar 28, 2024

    8 min read


    Window replacement is a competitive industry. Especially in tougher economic times, when business is harder to come by and smaller companies become desperate for money and clients.

    But where does one draw the line? The unfortunate thing for the homeowner is that some companies simply don’t know where the line is, and resort to lying and outright slandering their competition in order to get business. And you could say “so what, business is business” but when it ultimately ends up hurting the homeowner’s options for getting the best window replacement, there is no way we can just keep quiet.

    And because people are sometimes quick to believe what they are told, we thought we would dispell any myths once and for all and answer some of these ridiculous accusations.

    We will examine some common misinformation that our competitors typically tell potential customers to convince them that Ecoline is not a reliable company. Hometech Windows Edmonton (which is no longer in business) was one company that misled our clients by spreading false information. Some examples are presented below:

    Find out what people are saying about us online:
    Ecoline Windows on BBB
    Ecoline Windows on Facebook
    Ecoline Windows on Twitter
    Ecoline Windows videos on YouTube

    Comparing Top Window Replacement Companies in Edmonton

    Company Window
    BBB Accreditation Reviews
    ecolinewindows company logo Ecoline Windows Edmonton 25-year on product & labour
    Accredited Check Reviews
    durabuilt windows company logo Durabuilt Windows 20 years
    Accredited Check Reviews
    pella windows company logo Pella Windows 20 years
    Accredited Check Reviews
    lux windows company logo Lux Windows 25 years
    Accredited Check Reviews
    all weather windows company logo All Weather Windows 20 years
    Accredited Check Reviews
    centra windows company logo Centra Windows 25 years
    N / A
    Accredited Check Reviews
    McLeod windows company logo McLeod Windows 30 years
    Accredited Check Reviews
    canadian choice windows company logo Canadian Choice 25 years
    Check Reviews

    What Hometech Windows used to say about Ecoline:

    “Ecoline Windows is a scam”

    This is a common one we hear over and over again. Other companies will say we’re scammers, we will disappear with the customer’s money, we are “fly-by-night” crooks.

    In reality: If Ecoline Windows reviews on HomeStars, BBB, and Google aren’t enough to demonstrate that we are very much serious and very much for real, consider the fact that Ecoline Windows is registered with Industry Canada, has a Prepaid Contracting License in Alberta, sells ENERGY STAR rated and CSA approved windows. If we were only after the homeowner’s money, would we go to every length possible to build and maintain trust with prospective and current clients?

    On the other hand, Hometech Windows reviews were not that good even when company was still operating, with many customers complaining about low quality windows and bad customer service.

    “Ecoline Windows is a seasonal company”

    The implication here is not that we only install windows in the summer, but rather that we are only able to sustain ourselves during the peak season because we are not big enough.

    In reality: While this is generally the truth about new window companies, we can proudly say that today we operate year-round in Edmonton, Calgary, Winnipeg, Regina, and Saskatoon. We have been in business in Western Canada for over ten years now, and that is not a feat a “seasonal” company can sustain.

    “Their managers are in Russia”

    This is another ridiculous thing companies like Home tech Windows say to undermine us to prospective clients.

    In reality: While we’re not here to question people’s personal reservations against Russian people, we can say with utmost certainty that all of our managers, owners and company heads live in Canada. Furthermore, they are always and constantly in the cities that we service. While our head office is in Toronto (not Russia) to be close to the manufacturing process, our customer service staff is very much out in the field because we recognize and appreciate the importance and value in working directly with homeowners and clients.

    “They don’t have a showroom or office”

    Although our project consultants carry a variety of products with them to all appointments, a lot of homeowners still like the power of going to a physical location. That is why our competitors like Hometech Windows and Doors say we don’t have showrooms to demonstrate our energy-efficient products and their features. Well, it is also not true.

    In reality: In the last several years we have made it a priority to acquire and open showrooms in all the cities we operate and now Ecoline Windows is happy to invite you to visit our showrooms in Calgary, Kelowna, Edmonton, Ottawa, Saskatoon, Winnipeg, Port Coquitlam, and Nanaimo to see all our windows and doors.

    “Their installers and supervisor don’t live in Edmonton”

    Sometimes, the claim against Ecoline Windows is that our workers or supervisors don’t live in the cities where we work. Or even more ludicrous, that our workers FLY IN from Toronto to do work.

    In reality: Our installers, supervisors, and regional managers are all locals in the cities they work in. Most of the time they even install windows in the same neighborhoods they live in. They also often have experience previously working for other Edmonton window companies.

    “They don’t manufacture their own windows”

    People and companies can talk all they want about how we don’t have showrooms or question about where we are located, but saying that we don’t manufacture our own windows is an outright lie.

    In reality: We have our own designated product line through one of the biggest window product manufacturers in Canada. These windows are manufactured to both, local climate needs and our own high standards of performance and aesthetic appeal.

    “They install different product from what they sell”

    This is a common scam with so-called fly-by-night window companies. They get windows from numerous suppliers, charge a customer for premium windows, and install subpar product instead. Because a window looks like a window looks like a window to an untrained eye, many homeowners simply don’t question whether the windows are of a high standard until problems arise.

    In reality: Because we have our own designated manufacturing line, and all windows are made to an electronically-submitted order, it is very difficult if near impossible for us to install anything but the product a homeowner ordered.

    Furthermore, because our company is CSA accredited and our windows are rated by ENERGY STAR, all our product MUST have official labelling that provides performance information for that specific window. We have NEVER had a single complaint about our windows being worse than what the client paid for, yet this year we did an independent audit of our product to make sure that the numbers printed on the labels indeed corresponded with their supposed performance ratings.

    On the other hand, Hometech Windows and Doors Edmonton is no longer in business, which proves the fact that the company not only had been installing worse windows than sold, but also outright selling retrofit jobs as a full-frame replacement. When you consider a full-frame replacement generally costs 20% more than a retrofit, you can see how much money a window company can pocket on an unsuspecting client.


    We’re not a bad window company. At Ecoline Windows we believe in quality and honesty. And yes, even in competition between businesses. But when another company consistently provides a subpar service and product, and then turns around and proceeds to accuse us of the things they can’t get right, we simply can’t help but feel sorry for their clients.

    We warmly invite all potential and current clients to check our reviews online to see real-customer feedback about Ecoline window services. You are also welcome to visit our showrooms, where we are dedicated to assisting you in selecting and installing the perfect windows for your home. Our team offers comprehensive, free consultations to help you get energy-efficient windows while saving big with window government rebates.

    At Ecoline Windows, we strive to offer the best windows and doors in Edmonton tailored to your specific requirements. Your satisfaction is our priority, and we look forward to helping you with unparalleled expertise and care.


    All Ecoline windows and doors are locally manufactured in Canada, Ontario to meet and exceed industry standards. Our windows and doors are Energy Star-rated and NAFS-11 tested.

    Hometech Windows and Doors is no longer in business, having shut down its website and lost BBB accreditation.